Claire Shaw, journalist for the Guardian Higher Education Network, shares advice on blogging and using Twitter more effectively.
During a public seminar for the School of Advanced Study, Claire reveals that the main purposes for academics using social media are:
- Public Engagement – broadcasting research, getting critical feedback from peers
- Outreach – to pursue/ promote opportunities for cross collaboration, partnership, mentoring etc
- Measure Impact – to see how other researchers and members of the public interact with the research
- To Engage in Debate – to voice opinions and comment on current topics
She also provides advice for researchers wanting to pitch articles for the Guardian Higher Education Network site, stressing the importance of having a clear and timely news hook and a well researched topic.
Watch the full presentation below.
If you would like help with using social media to promote your research, please email me at c.knight@uel.ac.uk
UEL Research, Innovation and Impact 