|Industry and university partnerships to power a creative revolution|
|The UK has one of the largest and most successful creative industries sectors in the world; spanning media and advertising, design, arts, gaming and beyond. It is also one of the UK’s most dynamic sectors, growing at almost twice the rate of the wider economy, estimated to be worth around £90 billion a year and provides one in every 11 UK jobs. British musicians, artists, TV programmes, fashion brands, video games and films are household names in many nations around the world, and are essential to the UK’s future prosperity. The sector is not static however, so investment in early stage R&D focused on products, services and content is needed to ensure the creative industries can continue to flourish.
The Arts and Humanities Research Council- led Creative Industries Clusters Programme will enable new research and development (R&D) relationships between the UK’s internationally renowned creative industries and its higher education sector.
The AHRC Creative Industries Clusters Programme is an £80 million-plus research and development investment to establish eight Research & Development Partnerships in existing creative clusters across the UK, along with a Creative Industries Policy and Evidence Centre to provide insight and independent analysis on the creative industries that will be of national and international significance. Working together, and alongside other key sector stakeholders, these investments will provide a greatly strengthened research foundation supporting the creative industries’ vital role in the future growth of the nation’s economy.
Professor Andrew Thompson, Chief Executive of Arts and Humanities Research Council said,
“It will be a once-in-a-generation opportunity for those universities that are involved: this is a chance for them to show how they can play an essential role in the creative economy. They will be able to build on their creative industry networks – locally, nationally and internationally – at a scale not previously seen.”
Enquiries regarding this pre-call should be directed to the AHRC Creative Clusters team: